Your flower and plant service provider
At K. Penning B.V., everything revolves around convenience and results. We manage the entire plant and flower process for retail organizations across Western Europe. You benefit from competitive sourcing, fast logistics, and a product range designed to sell. Our approach is based on four core values that define the way we work.
Knowledge & experience
Years of practical experience, an extensive network, and a strong understanding of what truly sells.
Customization
Every client is different. We quickly adapt our range and services to suit your business, your customers, and your situation.
Speed & flexibility
Flowers are fresh products. That’s why we respond immediately to changing weather conditions, special offers, and local preferences.
Creativity & innovation
We evolve with trends, seasons, and themes to offer exclusive concepts at competitive prices.
From purchasing to presentation, we take care of it all.
Fresh flowers and plants every day, perfectly aligned with your retail concept, target audience, and store layout. That is what K. Penning B.V. stands for. We manage the purchasing, sale, distribution, and marketing of cut flowers, indoor plants, and garden plants for customers throughout Western Europe.
Our primary customers are organizations for which flowers and plants are not a core business, such as grocery stores, food retailers, and gas stations. Why? Because we take care of everything, from grower to shelf.
What we can do for you
Sourcing & sales support
Source directly from growers without unnecessary links in the chain. Efficient, transparent, and tailored to your needs.
Distribution & logistics
Thanks to our location at the Royal FloraHolland site, we can move quickly. Products are distributed overnight, ensuring they are ready for sale in stores the next day.
Full service
From delivery and shelf design to presentation and maintenance, our experts build professional flower and plant departments down to the shop floor.
One partner, endless expertise.
Whether you prefer full outsourcing or targeted support, we adapt to your needs. We source competitively, tailor products to the season and your customers, and ensure your flowers and plants look fresh and attractive every day. This is reflected in both quality and sales.
Curious about what we can do for you?
Would you like to present flowers and plants with the look and quality of a professional florist, without the complexity? Or are you looking for targeted support in sourcing, logistics, or marketing?