About us

K. Penning B.V. operates from the heart of the Dutch floriculture sector and supports Western European retail organizations with flowers and plants. From sourcing directly from growers to distribution and in-store presentation, we ensure that flowers and plants are available fresh and ready for sale every day.

Our clients, such as grocery stores, food retailers, and gas station stores sell flowers and plants as part of their range but don’t consider this their core activity. That's where we step in: we take the entire process off their hands or provide targeted support where needed. In short, we arrange from A to Z. Purchasing wholesale products from nurseries, ensuring seamless logistical integration, stocking grocery store shelves, deploying expert staff, and organizing product presentations: anything is possible. Together, we can determine the best formula for you. Our services are fully customized and tailored to your requirements and needs.

What we stand for

Knowledge & experience

Based in the heart of the floriculture sector, we supply directly to retail branches. Our years of hands-on experience has helped us build extensive and specialized knowledge. We have our own testing site with full-service activities, which enables us to provide smart solutions. Turning theory into practice is the foundation of our approach.

Customization

Every client is unique and has their own needs and requirements. We will discuss your situation with you to identify your priorities and provide you with the necessary customization. Our communication is fast and personal, and we are capable of implementing small and large changes quickly. Weather conditions, local preferences and customs, events, market conditions, and other unforeseen circumstances all influence the ornamental products we purchase. As specialists, we adapt flexibly to change, adjusting our products accordingly with care and precision.

Speed & flexibility

Freshness sells and speed makes all the difference. Flowers and plants require efficient and reliable logistics.

Thanks to our strategic location at the Royal FloraHolland site, where logistics are fully optimized, we can quickly switch from sourcing to delivery. Our streamlined process ensures flowers and plants are quickly collected, processed, and dispatched. At the end of every day, specialized transportation companies pick up small and large loads from auctions around the country and transport these to customers in every corner of Europe. The products are transported at night and delivered to stores the next day. This ensures maximum freshness and minimal lead times.

Creativity & innovation

Trends and developments in the floriculture sector follow each other in rapid succession. We understand the latest trends and know which color combinations and collections sell. This allows us to respond accordingly. Naturally, a successful flower and plant range takes into account the seasons and key themes such as Valentine`s Day, International Women`s Day, Mother`s Day, Christmas and Easter. Our creativity and innovation allows us to offer exclusive flower and plant products for affordable prices. This keeps our range distinctive and innovative.

Working with K. Penning B.V.

Thanks to our years of experience, extensive industry knowledge, and passion for the trade, we are able to achieve a high standard of performance. We design concepts that align with your retail format, target audience, and store layout. Thanks to our location and close relationships with growers, we are able to respond quickly and efficiently. We ensure that flowers and plants are available at exactly the right moment and help you present them attractively in-store. Some organizations choose full-service support, while others prefer specific parts of our services or rely solely on our sourcing solutions.

However our collaboration is structured, our goal always remains the same: to supply you with fresh, attractive, and ready-to-sell flowers and plants for your store, presented in the best possible way.

Curious about what we can do for you?

Would you like to present flowers and plants with the look and quality of a professional florist, without the complexity? Or are you looking for targeted support in sourcing, logistics, or marketing?